GE “Imagination”

Illustrations, 2011
The illustrations were created in partnership with Vector Zero Print, and are part of the first campaign created by Almap / BBDO for GE. From these illustrations were derived print ads, two tv spots (produced/directed by Lobo) and actions on the internet.
Production Company Vetor Zero Print
Art Assistant Miguel Young
Layouts Jonatas Tobias

Photographer Hugo Treu

Agency Almap/BBDO
Creative Directors Marcello Serpa, Luiz Sanches
Creativity Sophie Schoenburg, Vico Benevides
Lobo/Vetorzero also produced two beautiful spots for this campaing, you can watch them at: