Optimus “Non Stop”

Direction, 2010
Optimus is a portuguese mobile phone company linked to Orange and one of the largest advertisers in our neighboring country. Through its agency, Euro RSCG Lisbon, we were commissioned to create its latest campaign to promote a package deal for mobile phones, combining voice, Internet, emails and video games. Targeted to a young audience, the campaign consists of three 30″ pieces whose hero is a cartoon character, named Hugo, that moves through different landscapes and sceneries, day and night, without being disconnected from the world thanks to his mobile.

Production Company boolab
Executive Producer Coke Ferreiro
Producer Barbara Buruaga

Post producer Diego Cárcoba
Illustration Terlina Lie
3D Oriol Mayolas and Marco Rossi
Cell Animation Pere Hernandez, Javi Vaquero and Roc Espinet.
Clean Up Juan Buscaron, María Pia, Joel Morales, Josh Checa and Terlina Lie
Composition Guillem Bayo
Sound Effects Pep Aguiló – Idea Sonora

Music Shout Out Louds, Tonight I have to leave it

Euro RSCG Lisboa