|Direction, Art Direction and Animation Direction, 2015|
| “Santa’s Factory” is an interactive story that talks about some of the products and technologies Siemens has to offer, through a dialogue between Santa Claus and a little girl. More than a conversation, though, what we actually have is Santa unable to contain his enthusiasm and babbling on and on about the recent upgrades he did to his North Pole factory – using Siemens technology, of course.
Every time Santa mentions one of those improvements we cut to his workshop, and the viewer is invited to join in a playful interactive sequence where he or she can help assemble a new toy or test-drive various new sleigh designs.
Lobo was invited by Stink Digital and Ogilvy New York to create the animated sequences, including the design of the characters and the overall art direction of the piece. We wanted it to have all the warmth and nostalgic mood of Christmas, together with a bold, modern look that looks beautiful across all the platforms the piece will be played, from desktop browsers to smartphones. We achieved this by a mix of 2D and 3D animation, with a flat, painterly finish reminiscent of lavishly illustrated picture books.
Join Santa’s elves ons the factory floor and help spread hi-tech holiday cheer in this website.
|Executive Producer||Loic François Marie Dubois|
|Creative Direction||Mateus de Paula Santos Guilherme Marcondes|
|Producers||Aron Aguiar Amanda Queiroz Telles|
|Concept Artist||Michele Masagli Renan Nuche Fernanda Montoni Antonio Soares Neto Isabela Littger|
|Storyboard||Antonio Soares Neto|
|Rigging||Vivi Adade James do Carmo|
|Set Design/th>||Michele Masagli Fernanda Montoni|
|2D Animation||Paulo Pássaro Fernando Chan|
|3D Animation||Helio Takahashi Janaina Bonacelli Bruno Hamzagic Victor Dinis Marco Trandafilov Nicolas Nasser Daniel Alvite|
|Render 3D||Mauricio Löbel Felipe Bauer|
|Textures||Naiara Lima Michel Venus Rafael Martinez Felipe Bauer|
|Compositing||Francisco Beraldo Felipe Frazão Diogo Kalil Thiago Pinho Anderson Omori Fernando Chan|
|Modelagem 3D||Lincoln Horita Karla Ruoco Rafael Segnini Rafael Martinez|
|CG||Diogo Kalil Felipe Bauer Olavo Chagas|
|Production Assistant||Bruna Amorim|
|Soundtrack||Paulo Beto, Anvil FX|