| Optimus is a portuguese mobile phone company linked to Orange and one of the largest advertisers in our neighboring country. Through its agency, Euro RSCG Lisbon, we were commissioned to create its latest campaign to promote a package deal for mobile phones, combining voice, Internet, emails and video games. Targeted to a young audience, the campaign consists of three 30″ pieces whose hero is a cartoon character, named Hugo, that moves through different landscapes and sceneries, day and night, without being disconnected from the world thanks to his mobile. |
